Discussion Topic: Diversity in Groups
Use “Euro-Disney Stumbles” (p. 130) from the textbook (Adams & Galanes, 2018).
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Diversity in Groups
When Walt Disney Company decided to expand its market to Europe and, particularly, France, it faced various cultural differences issues and problems while setting up the Euro-Disney amusement park. First, Disney failed to understand the variations in culture between the American and the European markets. Cultural differences play a massive role in international business. Companies must conduct a comprehensive research of their audience to learn about their culture, beliefs, and values. According to Adams and Galanes (2018), individuals and business assume that people from other cultures share their beliefs, communication patterns, and values, but they do not. Disney learned the hard way that different cultures….
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