ESSAY : Describe the ways – your organization’s media policy for a crisis situation may differ from your day-to-day media policy.

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Please look for a current or recent campaign that is not the same as the campaign you are writing your final paper on. Try to find as much information on the campaign as you can with a simple internet search and answer the following questions:
• From what you found, how well did the organization utilize the 8 tips for creating a successful campaign or the 6 behavioral psychology tips for successful campaigns?
• What tips did they incorporate well?
• What tips did they not incorporate as well?

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Describe the ways – your organization\’s media policy for a crisis situation may differ from your day-to-day media policy. Is there a need for it to be distinct? Who needs to be informed of the policy

SAMPLE SOLUTION

Media policy plan has always been part of our organization’s crisis response plan. When a crisis strikes, it is important for any organization to effectively manage its media response as that will determine the effectiveness with which mitigation plans are initiated. Our organization’s media response plan during crisis is different from my day to day media policy in that while our organization tends to follow their already established media policy guidelines, I on the contrary use social listening to come up with potential issues and solutions. I therefore have no fixed response plan but rather, I handle any crisis based on social perceptions and suggested responses on social platforms. The media policy doesn’t have to be distinct since the response is influenced by different factors such as what the crisis is, probable implications, who is involved and etc. Therefore, it doesn’t have to be different as one method of response can still be applied in a different situation. The people that needs to be informed of the policy are mostly employees of the organization since they are directly impacted by any response plan provided.

The latest campaign that comes to one’s mind is the one made by Apple during the international women’s day. In the short film, the company used a variety of influential as well as successful women and then captions its celebration for honoring women. The campaign captured the eight tips for creating successful campaign as it is clear to its objectives, its specific and impacts the target audience. Furthermore, it communicates the message and funny in the manner it teases men (Kumar & Reinartz, 2018). The tips they incorporated well were how they wanted to communicate the message. The tag line of the campaign was “teaching girls to shrink, to be smaller. Girls can have ambition but not too much. They should desire…