If you have worked with me in the Communication in Practice course you know that Reese Brown, the Nordic Director for the SnowSports Industries of America has been tasked with developing new campaigns to build cross-country ski participation across the United States.
We’ll have the chance to work with Reese a few times throughout the semester (and you’ll hear from him personally later in the course). Reese will tell you that he feels he is terrible at social!
Here are the links to their social media platforms:
• https://www.facebook.com/Cross-Country-Ski-Areas-Association
• https://www.instagram.com/ccsaatoday/
• https://twitter.com/crosscountryski
Pretend that you are part of the new social media team for the SnowSports Industries of America and you have been asked to design a social monitoring strategy for the next 2 months. What will you “listen” to?
Describe your approach. And, do some “backward design” to find at least one or two examples of something from the past that you think can inform future social strategy for the group.
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As part of Reese Brown’s new social media team for the SnowSports Industries of America, the need for a social monitoring strategy is necessary for the organization. Tasked with its design, there are specific areas I will monitor/“listen” to. To begin with, using the right tools and strategy, I will “listen” to the brand terms, especially on twitter, whereby I will use Twitter search operators to identify words and terms social media users may have mentioned the brand-related…
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