Choose an existing organization (one that you haven’t used in a previous discussion post). What 2 -4 adjectives would you use to describe its brand voice? Is it mischievous? Empowering? Whimsical? Lackluster? Self-Absorbed? Explain your analysis and provide examples. Then, if you were to brand another, competing organization, what 2 – 4 adjectives would you use to guide a brand voice that differentiates yourself from your competitor, yet still appeals to your target audience?
Reference:
https://sproutsocial.com/insights/brand-voice/
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My chosen company is Apple, which designs, manufactures, and markets mobile communication and media devices. The company sells a range of software, services, and accessories and third-party digital content and applications. In describing the organization’s brand voice, the best adjectives I will use are whimsical, empowering, and self-absorbed. Whimsical marketing tends to appeal to the audience by using a writing style that uses both…
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