More assisgnemnt guidance are attached.
Essay need to be REPORT FORMAT , such as point form 1… 1(i)….(ii) etc.
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If you use the culture of Schein, please describe the culture of the company, starting from the outer layer of the model.
Instructions on Assessment:
“The value of a student’s international experience goes beyond purely the acquisition of language “ it lies in the ability to see business and personal issues from other than your own cultural perspective” Charles MacLeod, Head of UK Resourcing, Price Waterhouse Coopers 2008
Title: An analysis of the culture of an organisation
Your report will apply ONE theoretical framework used in the study of organizational culture to conduct an analysis of an organization’s culture.
The analysis will illustrate the culture by focusing on EITHER
1. An issue (something which the organization has responded to) OR
2. A particular organizational practice (something the organization does) OR
3. An event (some particular incident or series of incidents inside the organization) OR
4. A sub – unit (an organizational department department/division).
You will be able to choose from ONE of six organizations:
Google http://www.google.com
UNIQLO http://www.uniqlo.com
3M http://www.3m.com/
AirAsia http://www.airasia.com
ZARA http://www.zara.com
HSBC https://www.hsbc.com.hk/
Your report will not exceed 3000 words (excluding appendices) and must use the format shown below. The breakdown of marks for each task is shown in brackets:
A brief background to the organization and its environment (10 marks)
An Introduction to the focus of the report (the practice, issue, event or sub-unit) (NOTE: WITHIN THIS SECTION YOU MUST INCLUDE A SENTENCE STATING YOUR FOCUS CLEARLY AND SIMPLY) (10 marks)
A brief argument which explains/justifies why you have chosen a particular theoretical framework instead of 1 other alternative that you considered but have rejected (10 marks)
An explanation of your chosen theoretical framework that you will use to analyse the organization, including its main concepts (20 marks)
An analysis of the practice, issue, event or sub-unit which uses the chosen theoretical framework and concepts (30 marks)
Conclusions (including recommendations if necessary) (10 marks)
• The final 10 marks will be awarded for structure of the assignment, the quality and credibility of references and use of APA referencing
SAMPLE SOLUTION
Background Information About Google
Google Company has so far provided the best search engine that can be relied upon globally. It is now almost impossible for one to undertake any internet operations without using google search engine. Google was started by two Ph.D students: Larry Page and Sergey Brin during their time at Stanford University. The company was launched officially in September of 1998 in one of the garages of their friend. At the time of its launch, it had already made returns more than what some of the respected companies of the time such as General Motors had made for some time. To show its impressive performance, Google’s initial public offer of August 2004 raised $ 1.67 billion. To date, the company has employed more than 16,000 employees in the whole…
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