Emerging Business Ethics Issues People make ethical decisions

Lesson 3: Emerging Business Ethics Issues

Welcome to Lesson 3.  

People make ethical decisions only after they recognize a particular issue or situation has an ethical component; therefore, the first step toward understanding business ethics is to develop ethical issue awareness. Ethical issues typically arise because of conflicts among individuals’ personal moral beliefs and values and the core values and culture of the organizations where they work. Institutions in society provide foundational principles and values that influence both individuals and organizations. The business environment presents many potential ethical conflicts. Organizational objectives can clash with its employees’ attempts to fulfill their own personal goals. Similarly, consumers’ need for safe and quality products may create a demand for consumer regulation.

Reference: FERRELL, FRAEDRICH, AND FERRELL (2013). BUSINESS ETHICS (10th ed.). Stamford, CT: Cengage Learning.

COURSE MATERIALS: 

Please read the following section contained in the textbook: Chapter 3

Read the Case Study entitled “”Case 16: PepsiCo: Poised to Deal with the “Next Generation” on page 521 and the following articles:

http://www.pepsico.com/sustainability/nutrition

http://panmore.com/pepsico-stakeholders-csr-analysis

http://www.pepsico.com/sustainability/performance-with-purpose/planet

Please respond to the following questions:

1. How does PepsiCo balance those stakeholders such as consumers and shareholders interested in good tasting products and financial performance with special-interest groups and regulators that are more concerned about nutrition?

2. How effective do you think PepsiCo has been in responding to stakeholder concerns about nutrition and sustainability?

3. Do you think it is logical for PepsiCo to partner with nutrition and water conservation nonprofit groups since it received heavy criticism for unhealthy products and wasteful water practices?

Requirements:

·       Two Page Minimum;12-point Times New Roman; double spaced; and page numbering.

·       Please be sure to answer the entire question to receive maximum credit for this assignment.

·       Use and include information from the weekly course content and outside sources to support the conclusions contained in the paper.

·       Be cognizant of spelling, punctuation, and grammar. 

·       All sources should be cited in proper APA format (in-text citations and a reference list).

SAMPLE SOLUTION

1. How does PepsiCo balance those stakeholders such as consumers and shareholders interested in good-tasting products and financial performance with special-interest groups and regulators that are more concerned about nutrition?

PepsiCo has a research and development team dedicated to creating better-quality products and services to satisfy the needs of consumers and the financial needs of its shareholders while also addressing demands and expectations of special-interest groups and regulators (Ferrell & Fraedrich, 2018). Through research and development, the company also produces products that are healthier and nutritionally rich. Also, PepsiCo is moving towards much more balanced stakeholders who are critical…