Does marketing reflect the needs and wants of consumers or does marketing shape consumer needs and wants?

From my understanding, marketing shape consumer needs and wants. Marketers strive to create and satisfy needs of customers by using marketing development terms, having sufficient knowledge about customer preferences, attitudes, and behaviours (Baker, 2014). They must also be creative in order to persuade customers to buy their products. They also shape consumer needs in order to help consumers understand their products hence motivating them and influencing their buying behaviour. Therefore, marketing is based on how effective the personnel identify and satisfy customers’ needs and wants profitably (Armstrong, Adam & Denize, 2014). The marketers strive to create…