Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research a company that is having financial difficulties or is on the brink of bankruptcy.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

You can also access specific information about a variety of businesses in the University Library by searching the following databases:

• University Library > Databases > B > Business Source Complete
• University Library > Databases > E > EDGAR
• University Library > Databases > P > Plunkett Research Online

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

• Evaluate the company’s current financial plan, including charts and/or graphs showing financial data from the struggling company, and make recommendations for improvement.
• Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
• Create a plan to implement the strategies you selected.

Answer

One company that has been struggling financially in recent years is J.C. Penney Company, Inc. (JCP). JCP is a department store chain that has struggled to compete with online retailers and discount stores.

According to the company’s most recent annual report, JCP’s net sales decreased by 7.5% in 2020 compared to the previous year. The company also reported a net loss of $490 million for the year. JCP’s financial…Order a customized and more comprehensive answer here

To improve its financial performance, JCP should consider implementing the following strategies:

1. Revamp its e-commerce strategy: JCP has lagged behind its competitors in terms of online sales and needs to catch up. This can be achieved through investments in technology and improving the user experience on the company’s website.
2. Expand private label offerings: Private label brands, or products that are owned and sold by the company, can help to differentiate JCP from competitors and drive sales. By expanding its private label…Order a customized and more comprehensive answer here
3. Partner with other brands: JCP could consider partnering with popular brands to create exclusive collections or in-store events. This could help to drive foot traffic to stores and create a sense of excitement and buzz around the company.
4. Reduce costs: JCP should look for opportunities to streamline its operations and reduce costs. This could include closing underperforming stores, negotiating better terms with suppliers, or finding…Order a customized and more comprehensive answer here

To implement these strategies, JCP should develop a detailed plan that includes specific goals, timelines, and budget considerations. The company should also consider seeking the advice and expertise of industry…Order a customized and more comprehensive answer here

Overall, JCP has a significant opportunity to turn around its financial performance by focusing on its e-commerce strategy, expanding its private label offerings, partnering with other brands, and reducing costs. By implementing …Order a customized and more comprehensive answer here