Description of Company/Industry

Students will submit a research paper. The paper should deal with an operations or supply chain problem/issue. Specifically, the relevance and importance of the issue should be discussed and possible solutions to address the issue/problem suggested. It is highly recommended that you draw from concepts and issues discussed during the course. The paper should ideally be based on a real life case, or on a case study (e.g. from Harvard Business School, IMD, etc.) You are free to select any topic of interest,the only condition being that the case be related to operations/supply chain management.Broadly, the paper should be structured as following:

• Description of Company/Industry
• Analysis of the operations/supply chain process or strategy of the company
• Description of strategic issue/problem/challenge
• Possible solutions to tackle the issue using information/knowledge from operations/supply chain strategy literature.
• Summary. The length of the paper is restricted to 8 pages excluding annexures, exhibits, and references. Use New Roman 11-12 pt.size with 1.5line spacing. References must be provided wherever required

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Description of the company
Apple Inc. is a US-based multinational technology firm. Its headquarters are in Cupertino, California. The company was started by Steve Jobs, Ronald Wayne, and Steve Wozniak in 1976 and incorporated in 1977. It specializes in the design, development, and sale of electronic gods, computer software, and online services to individuals and businesses. Some of the company’s notable products include the iPhone smartphones, Mac personal computer, iPad tablet computers, and iPod portable media player among others. It is the largest information technology company total assets and revenue in the world (Reuters, 2021).
The company is ranked number 4 within the Fortune 500 company list. It is also among the Big Five companies in the United States alongside Google, Amazon, Microsoft, and Facebook. In 2020, it recorded a profit of $55,256 million with worldwide revenues surpassing $274 billion for the same fiscal year (Reuters, 2021). The company has 510 retail stores, employing…

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