Lesson 7
Part G of your marketing plan is the Control Phase. Understanding what the controls in a marketing plan are helps a business evaluate the results of its strategies and implementations and determine if the plan is a success or failure. When you create this portion of your marketing plan, be sure to use the headings listed below:
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Write My Essay For MeCustomer Relationship Management
How are customer relationships evaluated at your chosen business? What tools do they use and are they effective?
Social Responsibility
Explain the social responsible activities of your chosen business. Explain how they are measured.
Ensure you write in paragraph form and sufficiently elaborate on the topics to be covered. One or two brief sentences in each area will not be sufficient. In addition, as research will be required, ensure you include proper documentation of your sources.
SAMPLE SOLUTION
The one measurement approach, which seeks to assess the mutuality of customer relationships balances customer-centricity with the performance of the organization. The success of the customer relationship management for the selected business can be measured and evaluated using specific metrics such as closure rates, churn rates, retention percentage, product usage, and recurring revenue (Alokla et al., 2019). The metrics can be used for evaluation as they provide great insights into brand awareness and customer loyalty. At the same time, the level of communication best explains the strength and level of the customer relationship. Other aspects showing the extent of customer relationship is regular feedback and the customers’ loyalty. As established, the tools used for evaluating customer relationship management include closure rates, churn rates, retention percentage, product usage, and recurring revenue (Sofi & Hakim, 2018). These tools are effective to an extent that it shows the…