Cross country ski

You have already been introduced to our class client: the Cross Country Ski Areas Association. Membership Director, Reese Brown, is interested in using social media to increase the number of people who participate in cross country skiing.
He is especially interested in broadening the audience for cross country skiing to include a wider range of people. The Association\’s marketing research shows that the group of people interested in skiing is becoming more diverse, especially as people look to more outdoor activities as a way to stay healthy – but there is definitely more room to grow! You already know that the organization has some social media (that isn\’t very active!). Now it\’s your turn to create some content for the CCSAA to help achieve their goal. Reese believes that increasing the number of people who ski this year will benefit all of the Association\’s member resorts.
Specifically, your job is to create some form of digital story that could be posted to one of the CCSAA\’s social media platforms.
A reminder, CCSAA\’s social media:
https://www.facebook.com/Cross-Country-Ski-Areas-Association
https://www.instagram.com/ccsaatoday/
https://twitter.com/crosscountryski

I\’ve included a Word document with this section where Reese has shared some writing about cross-country skiing to give you some ideas for language. In addition, you are welcome to use any of the images available at these links:
Industry links: https://reesebrown.smugmug.com/CCSAA
Consumer – https://reesebrown.smugmug.com/Cross-Country-Skiing/Rec-Cross-Country-Skiing-2017
Ski Racing – https://reesebrown.smugmug.com/USST
Here are some additional websites where you can find information:
In terms of websites:
https://xcski.org/
http://crosscountryskitechnique.com/
http://crosscountryskitechnique.com/introduction-cross-country-skiing/
https://www.popularmechanics.com/adventure/outdoors/a14416161/how-to-cross-country-skiing/
There are many others…
There are many ways to define what counts as a \”story.\” For the purposes of this class, and this assignment, your goal is to create a narrative with a beginning, middle, and end – that effectively shows that you are understanding what is likely to make social content \”go viral,\” or in Berger\’s term, what is likely to make content \”contagious.\”
You should try using one of the many free online design tools for images or video – Explore Christopher Pappas’ (2013) list of “18 Free Digital Storytelling Tools for Teachers and Students. Try 33 Must-have Content Creation Tools or Sprout\’s Free Image Tools list.
If you really want to \”think creative\” but can\’t make the content happen, you can \”imagine\” your story idea. Simply Google \”Storyboard Template\” – and download a blank template and draw something!

SAMPLE SOLUTION

Are you thinking of a perfect weekend getaway? Why not consider cross country skiing. You will love it. The Cross Country’s Ski Areas Association has outlined the ideal schedule to help you enjoy your weekends and holidays (Mourot, Fabre & Andersson, 2015). For some of us, the sight of snow is an indicator that it’s time for us to go into hibernation. It is about time that we changed this narrative? Come out and let us hit the slopes!…