ASSIGNMENT HELP | Assume a firm that publishes university textbooks (including this marketing textbook) has just hired you as a field salesperson.

Assume a firm that publishes university textbooks (including this marketing textbook) has just hired you as a field salesperson. Your job requires that you call on university faculty members to persuade them to adopt one of your textbooks for their classes. As part of your training, your sales manager has asked you to develop an outline of what you will say in a typical sales presentation. Write that outline, including how you might handle a specific objective like “But this [a competitor’s book] is the textbook we’ve always used, and it’s always worked well for us.”

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