ASSIGNMENT | When shopping, we can choose a few different distribution channels.

When shopping, we can choose a few different distribution channels. We can shop via online websites, we might shop by going into stores, and we may shop through print catalogues.

If we are buying the exact same product, for the same price and will receive the item on the same day, why might there possibly be various attitudes towards the shopping satisfaction by different consumers?

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SAMPLE SOLUTION

Attitudes towards shopping satisfaction by different consumers even when different distribution channels can offer the exact same product, at the same price and delivered on the same day vary with consumer behavior which is very dynamic and changes continuously. The choice of a distribution channel from…
The different attitudes may be as a result of numerous components involved in the consumer’s decision-making process regarding which distribution channel to use. Although different channels may offer the same product at the same price and delivered…

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