ASSIGNMENT | What, Why, and some preliminary thoughts on “how”.

Please submit a brief proposal (one page) describing your topic for your Marketing plan that is due in week 7. Keep in mind your final paper is an 15 page marketing plan for a product or service of your choice. I expect your paper to be well researched, clearly written, well organized and generally reflective of graduate level academic work. Things to include in a proposal: What (company or product), Why ( does the company not exist, are they missing the mark, or do you just want to write a new innovative plan for the company), and some preliminary thoughts on “how”. This could include a new market you intend to reach or a new strategy you want to employ.

SAMPLE SOLUTION

UPS Supply chain solution is a full-service third-party logistics firm that provides know-how and ability to plan and arrange for the movement of goods to its clients through various channels including; air flight and ocean forwarding. Among other services offered by the company include; project logistics, compliance and logistics consultations, information services, order fulfillment, warehousing, consolidation, and customs brokerage (Dewar, Rao & Schumacher, 2017). The company holds a significant buying power that helps it gain a competitive advantage in securing shippers and mainstream supply for its customers.  UPS supply Chain solution ability to manage its supply chain enables it to emphasize and focus on its core competency as opposed to trying to navigate through the network of logistics supervision. In the next one year, the company seeks to enter into a new target market which deals with automotive parts. In the past, the company had its focus vested in merchandise of department stores and furniture industry.  As such, the…