Segmentation is crucial in order to match the product to the needs and wants of the appropriate group of potential customers.
Scenario: A new product service company’s marketing assistant tells his boss that the market segment for a new ergonomic chair is sedentary adults.
WE WRITE PAPERS FOR STUDENTS
Tell us about your assignment and we will find the best writer for your project.
Write My Essay For MeWhat is wrong with the marketing assistant’s segmentation of the market? Explain.
SAMPLE SOLUTION
Segmentation Scenario
Segmentation refers to the process of dividing a company’s target market into accessible groups (Dutta, 2019). When organizations fully understand their market segments, they can use them to leverage sales, market strategies, and products. Understanding which segments are available in the market requires vigorous research to know the behaviour patterns of a given segment (Dutta, 2019)
In the scenario, the company is launching a new product, ergonomic chair, which requires prior knowledge of the market. The marketing assistant tells his boss that the segment for the new product is sedentary adults. Ergonomic chairs maximize efficiency and comfort in a working environment. Sedentary adults are people who remain inactive most of the time. While the assistant made the correct assessment of the segment market, they failed to account for the broader range of consumers who fall under that definition. By saying…
Order Original and Plagiarism-free Papers Written from Scratch:
