ASSIGNMENT : What is the primary way in which social media has helped crisis communication …

In one paragraph please explain the following using the attached materials:
Once you are familiar with the basics of the original theory, do a quick literature search and find an article that uses the theory or concepts from Diffusion of Innovations Theory, but is more contemporary (say published since about 2010 or so) though this is very flexible.
In one paragraph, discuss:
• how the study looked at diffusion
• what the researchers found, whether there are any ways that they developed or extended the original theory
This will give you a brief chance to practice writing a short literature summary/reaction, as well as consider how some of the theories we discuss in this course may change or develop with time and research.

In one paragraph please discuss:
In your opinion, what is the primary way in which social media has helped crisis communication experts solve communication problems? What is the greatest challenge to using social media during a crisis, in your opinion, and why?

SAMPLE SOLUTION

Diffusion of Innovations Theory seeks to respond to how, why as well as at what rate technology and new ideas can spread. The theory was greatly revolutionized in the early 1960s by a Saucio study that happened in Colombia. This was the first diffusion study that occurred in a peasant village. At that time, however, it was never clear whether such a study would occur is such villages. To date, many studies continue to be done regarding the diffusion theory of innovations. Makowsky et al, (2013) for instance used the diffusion theory of innovations to explain factors that influence the decision of pharmacists to adopt a drug prescription approach based on the model of innovations…