ASSIGNMENT | Topic: Product Brands

Marketers typically do their research to determine what will best appeal to consumers. Many brands are created with the results of this research in mind. Over the years, many famous brands have been repositioned to reflect changes in customer preferences.

Topic: Product Brands

Using the Library for your research, provide several examples of brands that have recently repositioned themselves. Then explain how they accomplished this task and discuss the following:

Do you think the brands accomplished a successful repositioning strategy? Why or why not?

SAMPLE SOLUTION

Product Brands

            Over the years, different brands have repositioned. Some of the famous brands include Apple, Harley-Davison, and McDonald’s. Rebranding the product or name of a company can be challenging. Few companies overcome it. Companies seeking repositioning have multiple reasons. These reasons may include a band reputation, market changes, and “pout with the old, in with the new,” as well as seeking to turn around prospects (Manocha, 2014). As stated above, different companies have repositioned over the years. Harley-Davidson is one such company. Sometimes back, this multi-million company almost went bankrupt, but it is currently considered the most reliable and reputable motorcycle brand after repositioning. The near-bankruptcy was attributed to its lack of a quality performance…