ASSIGNMENT | Marketing environmental scan (SWOT)

● Select an organization and one of its products/services or line of products.
● Conduct a marketing environmental scan (SWOT).

● Identify and define the marketing problem of the selected organization.

● Conduct a literature review to validate the marketing problem and the research design decision-making.

● Discuss and compare the three basic types of research designs.

● Explain pros and cons of exploratory, descriptive, or causal research.

● Justify the selection of your dsign to resolve this problem.

● State the research question and formulate your hypotheses regarding this problem.

● Explain the independent and dependent variables for a research study.

● Explain the appropriate data collection methods for the chosen research design.

Use reasoning skills supported by a minimum of three peer-reviewed research resources to substantiate your research design decision-making.

SAMPLE SOLUTION

The Company and its Products
The selected Company is Starbucks, an American multinational chain of coffeehouses, and a roastery. It is located in Seattle and is regarded as the world’s largest coffee chain and the main representation of the US’s second wave of coffee culture. The company deals in handcrafted beverages that include fresh-brewed coffee, hot and iced coffee, and cold brew (Silalahi & Liudi, 2018). Other products include Nitro,…