Using the Internet, search for “strategic alliance,” and identify three recently formed alliances, ex. Walmart’s alliance with Google, p. 274. For each alliance, identify whether the companies’ other products are generally competitors or complementary products. What are the goals of each alliance? What brought them together? Discuss how you think a strategic alliance is or is not an effective way for these organizations to meet their goals. Refer to this week’s required reading before crafting your post.
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The term, “strategic alliance,” refers to an arrangement between two brands or companies to undertake mutually beneficial projects, while also retaining its independence. The arrangement is less complex and less binding than a joint | PLACE YOUR ORDER NOW AT writtask.com | of strategic alliances include Walmart and Good, Uber and Spotify, and Apple and Master Card. Examining these alliances, the companies’ products are complementary, not competitive. For instance, Walmart’s quest to challenge Amazon in grocery shopping led to allying with Google to provide voice-based shopping via the Google Home | PLACE YOUR ORDER NOW AT writtask.com | and Uber alliance saw uber rides take control of the stereo as its primary | PLACE YOUR ORDER NOW AT writtask.com | decision to join the digital payment business, the alliance with Master Card saw it provide Apple Pay’s services. In this case, rather than joining the competition, the goal was to take advantage of the reputation of Master Card.
Additionally, the companies came together primarily to benefit from each other’s brand positioning, reputation, and | PLACE YOUR ORDER NOW AT writtask.com | interaction and high conflicts principles inform strategic alliances. Rather than directly competing in the market, these companies came together to avoid a high risk | PLACE YOUR ORDER NOW AT writtask.com | alliance is an effective way for these organizations to meet their | PLACE YOUR ORDER NOW AT writtask.com | effectiveness of their strategic alliances is the speed with which they enter the new market, which means easily reaching out to the new market (Lee, 2019). The companies can enhance sales, as well as take advantage of each other’s technological platforms | PLACE YOUR ORDER NOW AT writtask.com | companies are also able to take advantage of their enhanced distribution channels.
References
Drewniak, R., & Karaszewski, R. (2020). Diffusion of knowledge in strategic alliance: Empirical evidence. International Entrepreneurship and Management Journal, 16(2), 387-416.
Lee, E.-S. (2019). Improving a firm’s performance within a strategic shipping alliance. The Asian Journal of Shipping and Logistics, 35(4), 213-219.
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