ASSIGNMENT HELP | What are the goals of each alliance?

Using the Internet, search for “strategic alliance,” and identify three recently formed alliances, ex. Walmart’s alliance with Google, p. 274. For each alliance, identify whether the companies’ other products are generally competitors or complementary products. What are the goals of each alliance? What brought them together? Discuss how you think a strategic alliance is or is not an effective way for these organizations to meet their goals.

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Refer to this week’s required reading before crafting your post.

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Organizational Agility

            The term, “strategic alliance,” refers to an arrangement between two brands or companies to undertake mutually beneficial projects, while also retaining its | PLACE YOUR ORDER NOW AT writtask.com | complex and less binding | PLACE YOUR ORDER NOW AT writtask.com | of strategic alliances include Walmart and Good, Uber and Spotify, and Apple and Master Card. Examining these alliances, the companies’ products are | PLACE YOUR ORDER NOW AT writtask.com | quest to challenge Amazon in grocery shopping led to allying with Google to provide voice-based shopping via the Google Home devices. The Spotify and Uber alliance saw uber rides take control of the stereo as its primary goal. Lastly, Apple, Inc.’s decision to join the digital payment business, the alliance with Master Card saw it provide Apple | PLACE YOUR ORDER NOW AT writtask.com | than joining the competition, the goal was to take…

           Additionally, the companies came together primarily to benefit from each other’s brand | PLACE YOUR ORDER NOW AT writtask.com | interaction and high conflicts principles inform | PLACE YOUR ORDER NOW AT writtask.com | than directly competing in the market, these companies came together to avoid a high risk of | PLACE YOUR ORDER NOW AT writtask.com | alliance is an effective way for these organizations to meet their respective goals. The effectiveness of their strategic alliances is the speed with which they enter the new market, which means easily reaching out to the new market (Lee, 2019). The companies can enhance sales, as well as take advantage of each other’s technological platforms and business networks (Drewniak & Karaszewski, 2020). The companies are also able to take…

References

Drewniak, R., & Karaszewski, R. (2020). Diffusion of knowledge in strategic alliance: Empirical evidence. International Entrepreneurship and Management Journal, 16(2), 387-416.

Lee, E.-S. (2019). Improving a firm’s performance within a strategic shipping alliance. The Asian Journal of Shipping and Logistics, 35(4), 213-219.