ASSIGNMENT HELP | SWOT Analysis Part 1

Overall, well structured Some areas for improvement: Would like to see an intro/situation analysis and conclusion. Sources should be cited throughout the paper, not sure where some of these facts are coming from. Need more Weaknesses, 3S, 1W. Location is fine, why is that a S, where are these locations acutally located (cities, suburbs, etc.). What goes into choosing a Starbucks location, other than saying there\\\’s a lot of locations? No real support on Branding and Logo, other than people recognize it and saying how it was developed. Show me how this is a strength. What does the Logo represent, etc. Financial Strength, other than saying they made $4B three years ago, not sure this is well supported. Companies can be profitable and strapped for cash. How does their financial stability allow them to grow and capitalize, other than rolling out new mugs. Cost, nice job describing the target market here. Would like to see more of this throughout the paper. Remember to include a cover page, introduction, and conclusion

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These are the instructions:
SWOT Analysis Part 1

Identify the
SW Starbucks. Research the company
online and go to their website and identify 2-4 Strengths and 2-4 Weaknesses. Remember, it
is a strength if they have something internally that their competitors do not. It is a weakness
if their competitor has something they don’t. My top 5 list of things to look at include: 1.
Patents, copyrights and trademarks, 2. brand name and equity, 3. financial strength, 4.
People, 5. Location, however, these are just thought starters, feel free to use other items.
Please relate the material from class into your papers. Show me you can apply what you have
learned.

MODEL ANSWER

Introduction

Start buck corporation is an American company that was formed in the year | PLACE YOUR ORDER NOW AT writtask.com | is a premier roaster, a retailer, and a marketer specializing in coffee with its operations across the world. It is estimated that the company has about 182 000 employees operating in more than 19 767 branches, and its operations are licensed in more than 62 | PLACE YOUR ORDER NOW AT writtask.com | product mix comprises handcrafted and roasted quality premium tea, coffee, and various fresh beverages and food | PLACE YOUR ORDER NOW AT writtask.com | of the major economic slowdowns in the year 2009 due to the economic crisis that changed consumer taste, the industry revenue reduced by 6.6 percent; this forced the company to adjust and include other products in its line of | PLACE YOUR ORDER NOW AT writtask.com | company sells various tea and coffee products licensed under their trademarks throughout their channels, including their licensed groceries, stores, and national food | PLACE YOUR ORDER NOW AT writtask.com | a SWOT analysis of the star buck corporations. SWOT is an acronym that stands for Strengths, Weakness, Opportunities, and Threats.

Strengths

• Location

Starbucks was founded in the popular city of Seattle in 1971 by three | PLACE YOUR ORDER NOW AT writtask.com | they had 4 locations and had 31,256 stores in the entire world (Bondarenko, 2019). the company has its stores located in the most strategic and prime location globally, making it a strategic destination for most customers. The customer’s easy access due to its strategic location increases its preferences as a destination for coffee, beverages, and snacks, thus increasing its sales and | PLACE YOUR ORDER NOW AT writtask.com | located in areas that are target premium that has high visibility and traffic that close to a variety of settings such as the sub-urban and downtown retail centers, university campuses, office buildings, or in a selected rural setting off-the highway settings across the world. This has offered the company a competitive advantage that enables it to penetrate the prime market and tap into customer spending or buying power (Bondarenko, 2019). Further, Starbucks stores have a cool factor, and they are visually appealing since the design reflects the unique character of the people they serve in an environmentally friendly manner. Starbucks aims to give its customer an experience that makes them consider their stores the third place from work and home. 

• Branding & Logo

The Starbucks logo and brand are the most recognized business logo design that all coffee enthusiasts | PLACE YOUR ORDER NOW AT writtask.com | most definitely helped Starbucks gain attention and success over the years. The logo is so popular and drives value-driven | PLACE YOUR ORDER NOW AT writtask.com | releases limited-time cups and tumblers they sold out within that first | PLACE YOUR ORDER NOW AT writtask.com | and log are unique that make its outlets easy to identify among its customers. This eliminates confusion and | PLACE YOUR ORDER NOW AT writtask.com | and logo are also used as a marketing tool since once they appear in the adverts, customers can identify the company and the products. Therefore, branding and logo are essential advertising tools for creating awareness of the new products and reminding customers…