EXECUTIVE SUMMARY
Peer customer assessment (PCA) rounds have received national recognition as a best practice. A company you’re currently working with conducts PCA rounds 6 times per month. During those rounds, the health care organization’s leadership visits 2 units to establish face-to-face connections with staff and patients. Those visits allow leadership to discuss the patient experience, resolve any issues that the patient has encountered during their care, check in with organization wide staff, observe staff as they practice patient-centered care, and improve systems. However, the leadership group at this company has expanded, and PCA rounds have now become too large to be effective. Due to that, leadership is seeking your recommendations for alternate activities to fulfill PCA objectives.
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Write an executive summary and address the following:
• Recommend 3 appropriate alternate activities to fulfill PCA objectives.
• Explain your rationale for each of the 3 alternate activity recommendations that you provided.
• Create a measurable action plan that incorporates your 3 alternate activity recommendations.
MODEL ANSWER
A marketing concept plays a significant role in the marketability of a product. It involves exploring consumers’ needs and then coming up with products and services that meet those needs. This task explores the marketing concept adapted by Starbucks, an American multinational Company with a chain of coffeehouses and roastery reserves. The Company prides in being the world’s biggest coffeehouse chain.
Production Concept
The main idea behind the production concept is that consumers are likely to prefer products or services that are widely available and affordable. The assumption, therefore, is that the only aspect that consumers are likely to consider when making product purchases is the cost and availability. The concept was based on the Says…
Starbuck’s production concept is, to a large extend, opposite to what production concept states. The company’s coffee is comparatively expensive in the | PLACE YOUR ORDER NOW AT writtask.com | feel they are paying for the coffee’s value as the coffee quality drives consumer loyalty (Richey & Ponte, 2020). Secondly, the company’s coffee houses are readily | PLACE YOUR ORDER NOW AT writtask.com | the brick and mortar stores that the company has invested in most US states, the company…
Product Concepts
Starbucks ‘ concept is to attain | PLACE YOUR ORDER NOW AT writtask.com | satisfaction and have a competitive edge compared to | PLACE YOUR ORDER NOW AT writtask.com | Company’s coffee product has been designed | PLACE YOUR ORDER NOW AT writtask.com | a convenience product as it is relatively inexpensive, and one puts in a little | PLACE YOUR ORDER NOW AT writtask.com | to other coffee industry players, Starbucks | PLACE YOUR ORDER NOW AT writtask.com | regarded as a specialty product since the brand name, image, and service quality provide a unique outlook for the company. Besides, the company enjoys brand loyalty with a reputable international brand name. Another competitive advantage that the…
Selling Concept
The selling concept emphasizes the promotional campaign and making the consumers see the need for the products. One selling concept utilized by the | PLACE YOUR ORDER NOW AT writtask.com | is the use of various brands to meet the diverse needs of the | PLACE YOUR ORDER NOW AT writtask.com | establishment of coffee products that are health conscious is a key example …
Marketing Concept Starbucks makes its products available to customers through various channels such as social media, TV spots, and | PLACE YOUR ORDER NOW AT writtask.com | media makes the Company’s product available to the market. The Company also relies…
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