ASSIGNMENT HELP | PART A: YOUR MARKETING PLAN

Overview

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis.

| PLACE YOUR ORDER NOW AT writtask.com |

Note: You should make all assumptions needed for the completion of this assignment.

Instructions

Create the first part of your marketing plan in 8–12 pages:

• Write an introduction to your company. Describe your hypothetical company, its location, the product it makes or the service it provides, and introduce the contents of your marketing plan.
• Develop your company’s mission statement.

• Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next 5 years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

| PLACE YOUR ORDER NOW AT writtask.com |

o Note: Consider the following metrics: tracking downloads of website content; website visitors; increases in market share; customer value; new product or service adoption rates; retention; rate of growth compared to competition; and the market, margin, and customer engagement.

• Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

• Develop both a SWOT analysis and needs analysis for your product or service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

| PLACE YOUR ORDER NOW AT writtask.com |

• Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.

• Use the Part A Marketing Plan Template [DOCX] to complete the assignment.

• The Part A Mission Statement and SWOT Analysis Sample [PDF] containing examples has been provided for your reference.

This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcomes associated with this assignment are:

• Evaluate a company’s goals, environment, needs, strengths, and weaknesses based on its respective market.

MODEL ANSWER

Introduction

The use of beauty and cosmetic products for skin lightening and bleaching has become a common trend globally. Consequently, beauty care companies have elicited the growth of many skincare products/brands and athletic apparel. Such products have expanded, especially among women of different social and economic | PLACE YOUR ORDER NOW AT writtask.com | resulted in beauty therapy companies coming up with varying products to meet the target market’s different needs. In Miami, there are many cosmetic companies with a well-established channel of distributors to the target market. The business is attractive, owing to the huge demand for beauty p | PLACE YOUR ORDER NOW AT writtask.com | companies already exist in Miami, the innovation of appealing products that can fully meet the diverse market demand remains unexplored fully.

Modest Beauty Therapy Company seeks to fill the void that so far exists in fulfilling the market’s | PLACE YOUR ORDER NOW AT writtask.com | that the company will be dealing with are Cosmetics and Perfumes, Hair Supplies, and Accessories. Modest Beauty seeks to be a leading cosmetics brand company operating not | PLACE YOUR ORDER NOW AT writtask.com | is set to grow significantly and dominate the mass makeup market in eye and lip categories. Miami’s choice as a central location for the business is because it is home to many learning institutions, approximately sixty colleges, universities, and technical schools. It also has middle- and high-class residents who can form a reliable | PLACE YOUR ORDER NOW AT writtask.com | often prioritize beauty and will be a reliable market for its beauty products. The business will be located next to the University of Miami …

Mission Statement

A strong mission statement “provides a shared sense of purpose, direction, | PLACE YOUR ORDER NOW AT writtask.com | is part of life, and everyone wishes to look good. For ladies, it is, at times, a matter of looks that gives them the confidence to step out to socialize or go to work. Modest Beauty therapy company will develop products that can fully meet the target client’s skincare needs. The company’s goal is simple: To provide the best beauty and skincare products to customers. To fully meet the market’s needs, the company will come up with different brands that meet the target ….

Modest Beauty Therapy plans to expand the business to different states in the US and beyond five years after its establishment. Later on, the business will invest in online distribution where clients can…

Goals

Businesses will often thrive when they establish both short-term and | PLACE YOUR ORDER NOW AT writtask.com | will stamp its authority in the industry by having a solid market base for its products in the short term. The long-term goal of the company is to maximize profitability by relying on the untapped market and to …

Short Term In the next year, the company seeks to improve its product presence and ensure | PLACE YOUR ORDER NOW AT writtask.com | yalty. This will be achieved through marketing and evaluating customer reviews/ feedback using exit surveys and social media engagements. These reviews will, therefore measure the short-term goals. Positive reviews show that customers like the products and are willing to make referrals. On the other hand, negative reviews imply that the company has to go back to the drawing board and re-evaluate its…