Create the third part of your marketing plan in 8–12 pages:
1. Describe or list the feedback you received on Part B of your marketing plan. Explain how you will use the feedback to improve your plan.
2. Develop the company’s pricing and distribution strategy.
3. Develop the integrated marketing communications plan most relevant for your product or service and audience. Develop your message strategy. Develop your media strategy.
4. Develop your public relations, sales promotion, and personal selling plan most relevant for your product or service and audience.| PLACE YOUR ORDER NOW AT writtask.com |
5. Develop your online and direct marketing plan most relevant for your product or service and audience.
6. Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and audience.
7. Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry specific and relate to your chosen product or service. | PLACE YOUR ORDER NOW AT writtask.com |
8. Use the Part C Marketing Plan Template [DOCX] to complete the assignment.
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Write My Essay For MeAccording to the lecturer’s feedback, the Part B marketing plan was commendable. The instructor provided positive feedback and highlighted the areas that had some | PLACE YOUR ORDER NOW AT writtask.com | branding strategy addressed most of the elements but needed more clarifications on how it resonated with the target market. The branding strategy description was sound but did not demonstrate a clear understanding of the meaning of an…
However, most of the other areas were clear, well-developed, and demonstrated a clear understanding of the concepts and their | PLACE YOUR ORDER NOW AT writtask.com | criticism from the lecturer will help to develop Part C of the marketing plan which includes, the pricing and distribution strategy; integrated marketing communications; plan, public relations, sales promotion, and personal selling plan; competitive analysis; an online and direct marketing plan; and social responsibility or cause-related marketing | PLACE YOUR ORDER NOW AT writtask.com | B identified both primary and secondary markets based on the demographic, income, and psychographic profiles, the information will help establish the…
Pricing and Distribution Strategy
The pricing strategy involves creating a price that concurrently boosts rapid growth, increases market penetration, and aligns with its positioning statement and brand | PLACE YOUR ORDER NOW AT writtask.com | or platforms of distribution will also affect the price setting and consumer purchase…
Pricing Strategy
Modest Beauty Therapy Company’s main competitors are Eternal Cosmetics, Desiree Global Beauty, and Vernoirs | PLACE YOUR ORDER NOW AT writtask.com | competitors is crucial since it can significantly impact the Modest Beauty Therapy Company’s future decisions and success. For example, Desiree Global Beauty’s target market consists of older female consumers with a stable income from the conceptual map. Therefore, they follow a premium pricing strategy that aligns well with their lifestyle or luxury branding | PLACE YOUR ORDER NOW AT writtask.com | much younger female consumers. From the Part B marketing plan’s demographic profile, these consumers love having fun and looking good all the time. Therefore, they need products that are high-quality and provide high value. They are also some of the…
However, Modest Beauty Therapy Company is a new organization seeking to satisfy its consumer base in Miami, targeting both male and female | PLACE YOUR ORDER NOW AT writtask.com | benefit from a market penetration pricing strategy. The company can take over the market by slightly undercutting its rival’s | PLACE YOUR ORDER NOW AT writtask.com | start with slightly lower prices, and once it has established a reliable consumer base, it can raise its prices to match those of its | PLACE YOUR ORDER NOW AT writtask.com | can also adopt a bundled pricing system by combining several products and selling them at slightly lower prices. For example, the company can combine one of its high-quality skincare products with one of its brand extensions such as accessories or beauty therapy to maximize its sales. Doing so will help move inventories quickly and attract more customers in the initiation phase. The bundled pricing strategy involves offsetting the losses from…
Distribution Strategy
Since Modest Beauty is a new company, its central distribution center will be the retail store, which will handle order processing, customer service, inventory control, mode of transport, and | PLACE YOUR ORDER NOW AT writtask.com | not be a feasible option for Modest Beauty; therefore, the company will interact will wholesalers of skincare and beauty products within the | PLACE YOUR ORDER NOW AT writtask.com | scout the region for the best wholesalers and list the best three based on specific criteria such as quality, price, or | PLACE YOUR ORDER NOW AT writtask.com | email those who pass the selection criteria and then make a comparison of their prices. After price comparison, the company will select the …
Moreover, the company will negotiate with the wholesaler for other services such as breaking down the bulk and packaging into smaller sizes ready for consumer | PLACE YOUR ORDER NOW AT writtask.com | will then purchase the packaged items from the retail store. The company will operate a multi-channel distribution system. To increase visibility and brand recognition, the company will use the pop-up retail concept, which will temporarily expose the brand and create a buzz for …
Integrated Marketing Communications
Integrated marketing communications (IMC) creates a seamless and unified customer experience for interaction with the business and combines all marketing aspects of communication like sales promotion, advertising, social media, direct marketing, and public | PLACE YOUR ORDER NOW AT writtask.com | synergy by combining …
Message Strategy
The positioning statement for Modest Beauty Therapy Company is “For men and women looking for high-quality, natural skin rejuvenation, Modest Beauty Therapy Company offers a wide range of skin transformation options-each creates a feeling of natural magnificence and makes you feel | PLACE YOUR ORDER NOW AT writtask.com | cosmetic brands, Modest Beauty’s products inspire natural Beauty making a positive difference in the customer’s lives, and the brand is passionately…
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