ASSIGNMENT HELP | Individual Case Study Case Study

Individual Case Study Case Study
Each student will read and analyze the Warm Fuzz case. This assignment will consist of three sections: Introduction, Analysis, and
Recommendations. Your introduction (one paragraph) should give a brief overview of the case. The Analysis should be the heart of the case.
This is where you respond to the questions posted in the content section. The answers to the questions should be written in a business report format – each question should flow into the next question as you write your paper (i.e. do not number the questions in your paper.). | PLACE YOUR ORDER NOW AT writtask.com |
Your Recommendations section should provide concrete steps on implementing the issues you discussed in the analysis section. This assignment should be three to four pages.
This assignment is worth 100 points towards the final grade.
Questions to include in the analysis:
What is the primary issue she is facing? Related issues?
Evaluate Mills’ strategy. What are the strengths and weaknesses?
Should she pursue a fast growth strategy or a slow growth strategy?
Why? | PLACE YOUR ORDER NOW AT writtask.com |
If she were to pursue the fast growth option, where should she invest to achieve this growth? How much? Where should she get this money from

MODEL ANSWER

Case Study: Spreading Happiness: Warm Fuzz Cards

Erica Mills began her startup company called ‘Warm Fuzz Cards’ which appeared to have good potential for growth in the future. The business initially sold hand-drawn greeting cards for no particular occasion and cut out a niche in the market. The line of greeting cards was named Warm Fuzz Cards, inspired by the fact that one does not need a reason to brighten someone’s day (Sharen, 2009, May 28). The purpose of this paper is to analyze the Warm Fuzz Cards case.

Analysis

As a new entrepreneur, Erica Mills lacked the knowledge about ways to | PLACE YOUR ORDER NOW AT writtask.com | business had a customer base of 150 customers, making $3500 monthly by the end of the first year of operation. In 2008, the Mills decided to start | PLACE YOUR ORDER NOW AT writtask.com | is faced with the challenge of | PLACE YOUR ORDER NOW AT writtask.com | she would be able to grow the business before starting a | PLACE YOUR ORDER NOW AT writtask.com | a dilemma of whether or not she would be able to successfully handle a fast expanding business while taking care of the family as a | PLACE YOUR ORDER NOW AT writtask.com | sure of whether or not to grow the business quickly or at a much slower pace. Erica and her husband are the only employees of their business where Erica performs all the management functions such as | PLACE YOUR ORDER NOW AT writtask.com | on Erica to figure out if she will hire more employees and where to get funding for the business if she decides to grow it quickly.

Warm Fuzz Cards has an advantage in the market because of the unique card designs that | PLACE YOUR ORDER NOW AT writtask.com | excellent customer relationship management and strong sales profits. However, the lack of formal business experience is a setback for Erica because she cannot deal with some pertinent issues affecting the business as adequately as is expected. The business has a limited workforce meaning it cannot satisfy the demand in the market.

Even with the weaknesses, the business has an opportunity to expand in the market and generate more profits. Its loyal customers will help advertise it by word of mouth thereby helping the business to expand its customer base. It is however facing threats from other highly established car manufacturers such as Hallmark and American Greeting (Sharen, 2009, May 28). Also, due to the small nature of the business, it would be difficult to access credit from lenders.

One of the most important success factors in business is listening to the customer. When Erica began designing her cards, she thought that people would love them even before getting the opinions of potential customers. By creating cards for no specific occasion, she did not have any customer insights until she printed 1000 copies which did not sell because people wanted cards for specific occasions (Sharen, 2009, May 28). This was a big lesson for her business because she now had to listen to her customers and design what they really needed. The biggest challenge for a startup business is deciding whether or not to grow the business quickly or slowly. Both two approaches to growth have advantages and limitations. With starting a family in their plans, Erica would have to consider the advantages and disadvantages of growing the business quickly or slowly…