ASSIGNMENT HELP | Competitive Analysis & Positioning :

Each Assignment is worth 50 points.
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Students will and provide a 2-3 page paper that addresses each one of the topics below. Students
will use Marketing terminology, demonstrate critical thinking of facts and submit papers without
typos, misspelled words or writing errors. List all resources used. Use headings and page
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Please note you are to gather facts on these assignments and use critical thinking. Use of
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. Competitive Analysis & Positioning (Due 8 pm, Sunday Week 7):
Pick the fast food industry, the airline industry, the tablet (i.e. iPad, etc.) industry, or the cell
phone industry.
Identify the top 5 competitors, and identify their ranking based on sales, and explain how each
one positions itself differently. Be very clear with your positioning statements.
Assignments will be evaluated using criteria reflecting the nature of the assignment. These may
include:
• Answering all questions completely and clearly, using marketing vocabulary and
writing at a college level (no misspelled words, proper grammar, etc).
• Applying information from text and class discussions.
• Analyzing information/critical thinking

SAMPLE SOLUTION

Competitive Analysis & Positioning

The fast-food sector consists of ready food from a restaurant, store, food vehicle, or street seller, served fast and affordably | PLACE YOUR ORDER NOW AT writtask.com | work with reduced preparation time and precooked elements to lower every purchase transaction period and | PLACE YOUR ORDER NOW AT writtask.com | fast-food industry generates incomes of above $570billion. With over 200,000 fast food joints in America, it is anticipated that fifty million residents eat at one of the | PLACE YOUR ORDER NOW AT writtask.com | focus on competitive analysis and positioning of the top five competitors, identify their ranking based on sales and explain how each position itself | PLACE YOUR ORDER NOW AT writtask.com | following are the top five competitors in the united states based on sales: McDonald’s, Starbucks, Subway, Burger King, and Taco Bell (Hallman, 2020).

McDonald’s

McDonald’s has managed to remain a market leader in the fast-food industry by focusing on customer service, responding effectively to competition, and applying marketing approaches in | PLACE YOUR ORDER NOW AT writtask.com | the lead with a record of $37billion in system-wide united | PLACE YOUR ORDER NOW AT writtask.com | has been extensively investing in marketing and franchise model. the three marketing goals for McDonald’s are; make individuals aware of their products, make people feel optimistic about the product, and keep remembering the item. The key to McDonald’s success increased growth and market dominance is their unending focus on customer satisfaction.

Starbucks

Starbucks comes second with a record of $13billion in | PLACE YOUR ORDER NOW AT writtask.com | in Seattle city in 1971, Starbucks has changed the way people take coffee outside home and | PLACE YOUR ORDER NOW AT writtask.com | has a remarkable positioning statement which has allowed the business to focus on the correct business areas and has helped the organization deal with competition in those | PLACE YOUR ORDER NOW AT writtask.com | company has managed to position itself by providing an uncompromised customer experience. It has successfully directed the consumers’ attention on experience quality and not on its product pricing. Another critical success factor is the company’s philosophy of being responsible and socially ethical.

Subway

The organization comes third with a record of $10.8billion system-wide united | PLACE YOUR ORDER NOW AT writtask.com | les. The company spends $400 million on advertisement in 2010 compared to McDonald’s who | PLACE YOUR ORDER NOW AT writtask.com | implies that marketing does not give complete information for | PLACE YOUR ORDER NOW AT writtask.com | reaps benefits by taking advantage of word of | PLACE YOUR ORDER NOW AT writtask.com | has remained competitive from being a healthy and fast option and being aggressive on cost points. Subway has positioned itself as an affordable place where individuals can interact with the product | PLACE YOUR ORDER NOW AT writtask.com | does a remarkable job implementing that value proposition and | PLACE YOUR ORDER NOW AT writtask.com | the business has managed to remain competitive and position itself through leveraging on uniqueness.

Burger King

The business comes fourth with a record of $10billion in system-wide | PLACE YOUR ORDER NOW AT writtask.com | Machado has been focusing on improving and positing the Burger | PLACE YOUR ORDER NOW AT writtask.com | won the creative marketer as a result of increased commitment to brand loyalty and creativity. Innovation is a condition for the company to succeed despite being fewer spenders in this | PLACE YOUR ORDER NOW AT writtask.com | company has managed to open new stores, and its focus on creativity has pushed the business to outperform the market concerning sales growth.

Taco bell

The business comes fifth with a record of $9.8billion in | PLACE YOUR ORDER NOW AT writtask.com | experienced rough patches in the past, but the company managed to rise more potent and more brilliant than ever. The most outstanding aspect is the company’s embrace of its | PLACE YOUR ORDER NOW AT writtask.com | has capitalized on its target population of the age between 18 to 34 years. The company has managed to position itself well by having its social media figured. They market their products on social media and speak directly to consumers.

Conclusion

Different fast food companies have different marketing strategies, and it is essential to tailor-make products having consumer preferences and needs in mind (Abratt & Bendixen, 2018).  The fast-food industry…

References

Abratt, R., & Bendixen, M. (2018). Competitive analysis and positioning. Strategic Marketing, 36–59. https://doi.org/10.4324/9780429489327-3

Hallman, C. (2020, May 27). The revenue of fast food chains in America. TitleMax. https://www.titlemax.com/discovery-center/money-finance/the-revenue-of-fast-food-chains-in-america/.

Rajagopal. (2019). Brand Positioning and Value Creation. Competitive Branding Strategies, 73–104. https://doi.org/10.1007/978-3-030-24933-5_3