Instructions
Pick a Product Idea from the list below or a similar product:
Apple iPad and products – ability to continue work from the office, to traveling, to home.
Keurig coffee maker. Let everybody supply/have their own choice off brew from coffee or tea.
Samsung TVs to incorporate meetings
Offer new technology training such as zoom, web cast products, etc.
Select a product that you like or use (see above for office ideas). Using this product as a basis, design and write out the steps you would use to create a sales presentation on this product that includes the following components.
1. Write a minimum of two pages based upon steps presented (Informing, Persuading, and Presenting & Making Special Presentations) on pages 188–209 in your textbook with specifics related to the product you have selected. Include the elements below in your description.
A. Describe the four common delivery methods of communicating ideas –
Simplify – Pace – Address – Reinforce
B. Recommend tips for speakers addressing the media.
C. Recommend visual and auditory aids.
D. Describe the strategies used to enhance the effectiveness of the message.
2. Write a one-page (minimum) business letter to your supervisor explaining your campaign.
3. Write a half-page memo to your coworkers outlining the campaign.
4. Add a one-page summary of what you learned from this writing activity and how it will help you in your future career activities. Include in this section the challenges you faced.
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Include all of the aforementioned writing pieces in one document, and write a concluding paragraph summing up what you have learned from this writing process. Include any challenges you faced. You may only use your textbook Business and Professional Communication, Beebe & Mottet, 2016 as a resource for this final project. This paper should be a minimum of five pages (not counting the title and reference pages). Use APA style.
A few key notes from the book to help with the paper
Vision, Inform, Present, Persuade
Simplify to understand – Pace the information to avoid overload – directly Address the needs and problems – Reinforce the message non-verbally or visually – (Beebe & Mottet, 2016)
Informative (Informing others)
Define, illustrate, clarify, and elaborate, train – analyze and assess process
Typical formats: professional context, briefs, reports, lectures, training presentations
Use simple ideas, Be persuasive, Adapt to the audience, Be aware of how the audience is responding
Present conclusions – explain how you reached them, provide solutions and or next step.
Be specific, Anticipate criticism and objections
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Persuasive (Persuading others)
Be persuasive, influential, encourage change, create dissonance.
Meet audience physiological needs, be positive and establish credibility, competence, and trustworthiness, along with energy and charisma. Use evidence and reasoning by providing proof. Use Inductive, Deductive, or Casual reasoning.
Motivate and be effective. Get the audience attention and spell out your needs. Provide solutions to satisfy the need, and provide visualizations via words or images – in other words, create a positive or negative picture (Beebe & Mottet, 2016).
Explain the Action – remind of the problem, solution, conclusions
Aristotle believed in using strategies such as credibility, ethical character of a speaker (ethos), use of logical arguments (logos), use emotional appeals, and sympathy or pity (pathos) in adapting to what people want, (as cited in Beebe & Mottet, 2016).
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Present (Presenting to Sell)
Sale ideas, unknown needs and wants, proposals or products, or even skills.
Analyze the situation, plan sales pitch,
Develop the message, hook the listener (buyer), know the customers’ needs and wants, create a positive relationship with the customer, make recommendations that meet or exceed customer expectations, stress the benefits instead of the features, then close the deal (Beebe & Mottet, 2016).
Making Special Presentations
Be brief, accurate – audience is not there for you, they are there for a specific speaker.
Build up achievements, provide history of speaker or award recipient, and be thankful,
Address the Media
As Joseph Pulitzer suggests:
“Put it before them briefly so they will read it, clearly so they will appreciate it, picturesquely so they will remember it, and above all, accurately so they will be guided by its light.” (as cited in Beebe & Mottet, 2016)
5 common Principals of Leadership:
Awareness – Verbal – Nonverbal – Listen – Adapt
SAMPLE SOLUTION
The selected project is the Samsung Galaxy s10. The product is popular for its several features. It connects people around the world, as well as act as a medium of entertainment through music. According to Petersen et al. (2015), technological and demographic changes continue to cause massive economic shifts and societal trends in line with the usual momentous swings in business | GET AN EXPERT FOR YOUR ASSIGNMENT | in the world have led to the anticipation of the middle-, upper-middle, and upper-class consumers to anticipate such products as the Samsung Galaxy cellphone models. Therefore, their expectations have led to changes in electronic products to meet the expected standards of people. Considering consumers have different expectations in a product, and that is why Samsung Galaxy s10 was manufactured to meet the wider range of customers’ needs and expectations in an electronic | GET AN EXPERT FOR YOUR ASSIGNMENT | distinct delivery methods…



