ASSIGNMENT | Have digital innovations aided or derailed corporate crisis management strategies?

Question 1
Given the interactive and multi-directional nature of social media and the Internet, how have companies and organizations had to change the way they address crises? Have digital innovations aided or derailed corporate crisis management strategies?

Question 2
What organization, brand or company managed a crisis situation in a good way? A bad way? Pick one and shine some light on how/why they handled it good/bad. (Ex. Equifax)

SAMPLE SOLUTION

Question 1
The past decade has had tremendous transformations with the introduction of social media and the internet. Several organizations have adopted the use of social media for communication, marketing, and getting in touch with their clients. On the same note, companies and organizations have had to change the way they handle crises with the advent of social media. For instance, major crises such as the spread of communicable diseases within the workplace are now handled by allowing people to work…