ASSIGNMENT | Explain your understanding of how each of the model’s five tenants influence communication.

The CAUSE Model is a risk communication model. Explain your understanding of how each of the model’s five tenants influence communication. How does the CAUSE model build on Sandman’s work on hazard and outrage?

SAMPLE SOLUTION

The CAUSE model of Risk Communication is a communication approach between the parties involved in the communication process, which entails exchanging meanings and information about nature, advent, magnitude, significance, and the control of prospective risk. In the CAUSE model of risk communication, public relation practitioners struggle with challenges of confidence, awareness creation among the public (the target audience for the risk communication message), understanding of the message, the public’s feelings towards the communicated solutions to the risk and their cause of action as they await enactment of the postulated solutions (Rowan et al. 2010). Confidence, Awareness, Understanding, Solution, and Enactment are, therefore, the five basic tenets of the Cause model of Risk communication, and each principle…