ASSIGNMENT | Develop a Marketing Plan/Strategy

In this assignment, utilize the information from the previous weeks in the course. Develop a marketing strategy and plan based on the opportunity you identified earlier. As you develop the plan, keep in mind that in addition to innovation in ideas, processes and products innovation are needed in communication with the market. You should review the trends that are now referred as Web 4.0.

To complete this assignment review the outline of a marketing plan found @ http://www.quickmba.com/marketing/plan/. The outline explains what is included in each of the sections of a marketing plan.

Support your paper with a minimum of four (4) peer reviewed articles published in the last five years. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.

Length: 10-12 pages not including title page and references

SAMPLE SOLUTION

I. Executive Summary
This report focuses on the marketing plan for Coca-Cola Company. An evaluation is provided regarding the existing challenges that the company is facing in an effort to secure a market share in Japan by introducing an alcoholic drink Chu-Hi alcopops. The paper articulates the situation analysis through highlighting the goals, focus, and culture as well as the market size of the company. A significant section of the report offers an in-depth analysis of customers, competitors, and collaborators. Additionally, the report undertakes a PEST analysis framework to explain the variables that company is likely to face in its venture to the Japanese market. Also, the report…