ASSIGNMENT | Determining an Appropriate Research Design

In this Assignment, you are on a quest to identify and develop a problem statement for a marketing research study.

View the attached detailed Assignment instructions and grading rubric: Unit 4 Assignment

SAMPLE SOLUTION

Determining an Appropriate Research Design
In a research process, the nature of the research problem and the hypothesis significantly contribute to the adopted research design. In marketing research, the choice of appropriate research design will often present itself (Flynn, Pagell & Fugate, 2018). Hence, there is a need for a clear understanding of the research design, as discussed based on the random scenario generator.
The business industry for the marketing scenario is the health and fitness goods or services. The emergence of chronic health conditions occasioned by sedentary lifestyles has made physical fitness an attractive business idea. Health and nutritional instructors have always advised that engaging in physical activities is the best way to fight against health complications and the emergence of lifestyle diseases such as type II diabetes…