ASSIGNMENT | Design Appropriate Data Collection Methods

Part 1:

The sporting products and services domain is a substantial sector that generated a total revenue amounting to $52.2 billion in the year 2018, and a forecasted growth rate of 1.9 percent (Gale, 2018).). Sporting goods’ departments refer to business enterprises that primarily engage in selling new sporting products. However, the sector is one of the most competitive where 18 percent of sporting products retail departments closed between the years 2013 and 2018 (Gale, 2018). This industry is not only highly competitive but it is also averagely concentrated (Gale, 2018). In Elizabethtown, Kentucky, some of the market leaders such as Duke’s Sporting Goods, Elizabethtown Gun & Sporting, and Academy Sports & Outdoors employ fewer than 20 individuals and their market targets include residents and specialty niches (Hyland, 2018). Subsequently, most of the stores in Elizabethtown rely on their offline…