ASSIGNMENT | Describe the new product trends that are widely attributed to the iPhone.

Read Case Study Case Study 17-1: iPhone: An International Company and answer the following questions in an essay format.
1. Describe the new product trends that are widely attributed to the iPhone.
2. Describe iPhone’s international presence. Address the different entry modes of the iPhone.
3. How is Apple leveraging its competitive advantage in each of the international markets described in the case?

SAMPLE SOLUTION

The iPhone is a portable device that features a combination of mobile phone and widescreen iPod and an internet device with full-screen web browsing. The phone is rectangular shaped and filled with touch screen on the entire front surface. All functions of this phone are activated by touch but when the user brings the phone closer to the face, the touch screen is turned off by the proximity sensor to prevent a face dial. It can provide the user with a full-screen web-browsing service, a multi-touch screen, and other essential applications such as wireless streaming of videos on YouTube and Google Maps (Lascu, 2008). The gadget runs on a Mac OS X and it has the capacity to download movie and music. Unlike the common smartphones that present websites in mobile version, the iPhone present the full website version. The main disadvantage of the initial versions is low speed but the current versions now a third generations (3G) broadband capacity. 

International Presence and Different Entry Modes of the iphone iPhone entry mode in the international market was facilitated through partnership with the region’s dominant Communication and Technology firms. In the United States, AT&T, the largest wireless phone company with over 58 million subscribers sold the iPhone to its customers in early 2000s and no other American company was…