ASSIGNMENT | Crisis communication and crisis management

The case study paper should provide a critical analysis based on the principles of crisis communication and crisis management and whether or not those principles were applied. Offer suggestions on how the situation could have been managed more effectively, if applicable, noting potential alternative outcomes.
Select one of the following case options for your paper:

Tylenol “ Why is it considered the gold standard in crisis management/communications? Why does the case remain iconic decades after it occurred? Highlight leadership and ethical issues. If the event were to happen now, what would be different in relation to the challenges of managing the crisis, outcomes, etc.? What would be the same? Why? Would a crisis plan have helped or not?

Southwest Airlines Engine Explosion – In April 2018, Jennifer Riordan died on a Southwest Airlines flight after she was partially sucked out of the plane during an engine explosion. This was a rare stumble for Southwest, a company that prides itself on providing good customer service, and the incident cost the company millions of dollars. Does the case/company deserve its bad reputation? Why does the case remain a topic of conversation nearly a year later? Highlight any leadership and ethical issues. How did social media contribute to this crisis? Would a crisis plan have helped or not?

Facebook – In 2019, Facebook made its first of several year long blunders that resulted in people leaving the social networking site altogether. It was revealed that Cambridge Analytica had accessed information on millions of people, and that Facebook had known and kept quiet about the issue, for three years. CEO Mark Zuckerberg chose against making an immediate statement, and hired a group to investigate it\’s critics. While Facebook still has millions of users across the world, the CA event put the company on the defensive, and spiraled them into their first major crisis impacting user behaviors. Does Facebook deserve a reputation as an ethically questionable company? Does it matter how a company like Facebook responds in these situations, or can they skirt larger issues because of their massive user population? What role does transparency and disclosure play in trust? Highlight any leadership and ethical issues, as well as any ways that social media contributed to this crisis. Can companies like Facebook plan for such crises?
The paper should be 5 pages, double-spaced.

SAMPLE SOLUTION

Crisis Communication: Southwest Airlines Engine Explosion – In April 2018

The Situation             From the case, Southwest Airlines is at risk of losing its reputation after an accident involving engine expulsion and dying of a customer, Jennifer Riordan. The engine brown at an altitude of 32, 000 ft., where, several people sustained injuries as they tried to save Jennifer (Siddique, 2018).  The incidence was the first to recur in the United States since 2009; thus, becoming a concern why it happened with Southwest Airlines (Siddique, 2018). The reputation of Southwest Airlines was at risk considering in 2016 there…