ASSIGNMENT | Capsim Round 1 & Written Report

1. Log on to www.capsim.com login BrumellC15, Password FraserB80. Complete Round 1 of the CAPSIM simulation. One of the reports that you will use to determine your overall success in each round is the “Balanced Scorecard” report. This will provide the best overall picture of how your company performed that year. There are also other good reports to view; Team Members Guide, Industry Reports, Capsim Courier, etc. and you are encouraged to look at multiple reports to analyze performance.
2.There are several ways to assess your company’s performance in the simulation, including the following:

1.Cumulative Profit
2.Ending Market Share
3.Average ROS
4.Average Asset Turnover
5.Average ROA
6.Average ROE
7.Ending Stock Price
8.Ending Market Capitalization

For this assignment, discuss each of these eight performance measures in terms of what they measure and how they determine company performance. Then, relate them specifically to the company that you are working with by providing an example for each in regard to that company. Then, you will rank these in order of importance in terms of measuring performance and explain why they are ranked the way they are. Choose three measures to base company performance on, given your company in the simulation, and discuss why you chose these measures. Finally, you will choose your strategy for your company in this simulation, whether it is a differentiation strategy or a cost strategy.

Length: 3-5 pages not including title page and references

SAMPLE SOLUTION

Introduction
Over the past, return on Equity has been overemphasized as a measure of metric in assessing the performance of a company. Though this approach is an important tool of assessment, it has been established that its use is not absolute or immune of problems. It is with this concern that the paper is set to analyze the eight performance measures as used together in providing an accurate assessment of organizations or company’s performance. This paper discusses all the eight assessment measures including; ending market capitalization, ending stock price, average return on equity, ROA, average asset turn over,…