Read an article in the business press about a major action taken by a corporation. You can start with Bloomberg Businessweek, Wall Street Journal, Inc. Magazine, Fortune Magazine, The Economist or Harvard Business Review, to name a few.
Introduce the article; explain what the article entails and how it relates to the topics in this week’s readings (Concept of strategic management
Planning as a guide for an organization’s future
Using a vision to determine an organization’s direction
Using mission, goals and objectives to define expected performance and clarify strategic intent).
Share the source.
Share your thoughts on what the major issues are and how the company can fix/eliminate the issues or capitalize on the opportunities.
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Introduction and The Concept of Strategic Management
The article that I wish to discuss is one by Adam Vaughan on the “The Guardian” journal that gives the strategic changes about Volvo. The article gives an overview of the actions taken by Volvo, which is to manufacture and sell electric/hybrid cars only as from the year 2019 and beyond (Vaughan, 2017). This is a landmark decision as the manufacturer made the decision to stop making cars that are powered by internal combustion engines. Making the announcements, the firm decided that between 2019 and 2021, there will be an introduction of 100% electric models of cars and at the same time make sure that conventional petrol as well as diesel vehicles have a hybrid kind of engine…
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