Assignment 3: Part C: Your Marketing Plan

For this assignment, you will conclude your marketing plan by developing your hypothetical company’s pricing and distribution strategies, and integrated marketing communications plan.

Note: You should create and/or make all the necessary assumptions needed for the completion of this assignment.


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Create the third part of your marketing plan:

Describe or list the feedback you received on Part B of Your Marketing Plan. Explain how you will use the feedback to improve your plan.
Develop the company’s pricing and distribution strategy.
Develop the integrated marketing communications plan most relevant for your product/service and audience. Develop your message strategy. Develop your media strategy.
Develop your public relations, sales promotion, and personal selling plan most relevant for your product/service and audience.

Develop your online and direct marketing plan most relevant for your product/service and audience.
Develop your social responsibility/cause-related marketing plan most relevant for your product/service and audience.
Use at least three academic resources that address sustainability and monitoring of effective marketing plans and determine the applicability for your hypothetical company. These resources should be industry-specific and relate to your chosen product/service.
Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 – 12 pages.
The specific course learning outcomes associated with this assignment are:

2. Evaluate the marketing strategies used to create/communicate customer value.

d. Analyze integrated marketing communications and its relationship to advertising strategy.

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for new products or services.


e. Develop pricing strategies and distribution channels for products or services.

f. Develop a fully integrated marketing communications plan for products or services.

Grading for this assignment will be based on answer quality, logic/organization of the paper, and language and writing skills, using the following rubric found in the attached file.


Review of Feedback Received in Part B

Overall, my mentor was impressed by the work I did in part B of my marketing plan. Firstly, I received a positive feedback in the manner I had reviewed part A and how the initial suggestions could help me develop on the just concluded part B. On the brand strategy, my class mentor stated that I had done a good job but she needed a more vibrant rationale on how the choices made resonate with the PLACE YOUR ORDER NOW AT | described my brand strategy and promise, she stated that I had not provided a clear knowledge of the meaning of the brand promise. Nevertheless, my branding elements of the logo, brand name, slogan as well as brand extension were well explained. Regarding the target market, she was satisfied that both the primary and secondary target market was relevant and justifiable. All relevant bases of segmentation were used to describe the target market. There was also positive feedback regarding the use of the position statement and the perceptual map. The map had clearly described


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