Assignment 2: Final Project

You have a novel product idea and a working prototype for floating fishing pliers. You use an extrusion process to manufacture the pliers, and your family assembles them out of your basement. Your plan is to distribute them through sporting goods stores that cater to anglers. Applying all that you have learned in this course, create a detailed strategic plan for the next five years. You should include the following elements of comprehensive strategic plan:

• A mission statement that describes the overall purpose of the organization 
• A resource needs assessment 
• A statement and some detail on the technology requirements, goal statement, and rationale 
• A set of objectives (measurable      and observable) 
• A statement on the hardware, software,      and facility resource requirements 
• A statement on training resource      requirement and staff development plan 
• A marketing plan 
• An itemized budget, evaluation      method, and funding sources 

Submit your assignment to the W6: Assignment 2 Dropbox.

Solution

Mission Statement: Our mission is to provide high-quality, durable floating fishing pliers to anglers of all levels, through innovative manufacturing and distribution processes.

Resource Needs Assessment:

• Manufacturing: We will need to invest in a larger extrusion machine and additional equipment for assembly to increase production capacity.
• Distribution: We will need to establish relationships with sporting goods stores and develop a plan for efficient shipping and inventory management.
• Marketing: We will need to allocate funds for advertising and promotional materials to increase brand awareness and drive sales.

Technology Requirements:

• We will need to continue to research and develop new materials and manufacturing techniques to improve the durability and functionality of our pliers.
• We will need to invest in a customer relationship management…Order a customized and more comprehensive answer here