Assignment 1: Part A: Your Marketing Plan

For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

PLACE YOUR ORDER NOW AT writtask.com |

Instructions

Create the first part of your marketing plan:

Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides, and introduce the contents of your marketing plan.
Develop your company’s mission statement.
Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.
Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

PLACE YOUR ORDER NOW AT writtask.com |

Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.
Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.
Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.
Note: Wikipedia and other websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

PLACE YOUR ORDER NOW AT writtask.com |

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length of 8 to 12 pages.
The specific course learning outcomes associated with this assignment are:

PLACE YOUR ORDER NOW AT writtask.com |

Analyze marketing environments and strategies used to strengthen product or service positioning.
a. Evaluate data and information on customer/consumer behavior.

b. Evaluate marketing research tools involved in the marketing process.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

Evaluate marketing strategies used to create/communicate customer value.
a. Analyze the marketing framework through a situation analysis.

Create an effective marketing plan.
a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found in the attached document

SAMPLE SOLUTION

YouTube is arguably one of the most used platforms for watching video information in the world. Being a free to use service subject to availability of internet connectivity, the platform continues to be used by people PLACE YOUR ORDER NOW AT writtask.com | space that youths can watch whatever they like. It is no surprising to note most youths with smartphones and eyes glued on the screen. PLACE YOUR ORDER NOW AT writtask.com | that they could be watching a game of their favorite team, listening to their favorite song or reviewing tutorials for some course in school and many other applications. With the emergence of social media, YouTube has found many other applications with marketing being PLACE YOUR ORDER NOW AT writtask.com | me of one of the recent professional profile of people called youtubers. Their aim is to come up with videos and make money out of them. But just how does YouTube undertake its marketing strategies? This work thus seeks to look at YouTube’s marketing plan.

Background Information

As stated before, YouTube is a PLACE YOUR ORDER NOW AT writtask.com | for video sharing; its control center being in PLACE YOUR ORDER NOW AT writtask.com | was created in 2005 by three employees of PayPal; Steve Chen, Jawed Karim and Chad Hurley. It was however acquired by PLACE YOUR ORDER NOW AT writtask.com | in November the following year and hence operates as one of its subsidiaries. On the platform, one can get videos, songs, marketing tools, livestreaming, watching comedy shows for kids, guides, school tutorials and many more.

The marketing plan contents will PLACE YOUR ORDER NOW AT writtask.com | an executive summary, a SWOT analysis, Short and long term goals and an environmental analysis.

Executive Summary The need to PLACE YOUR ORDER NOW AT writtask.com | videos, listen to PLACE YOUR ORDER NOW AT writtask.com | watch tutorials and livestreaming of any nature has become necessary especially among youths in the world. The use of YouTube as a PLACE YOUR ORDER NOW AT writtask.com | to achieve these initiatives has grown tremendously hence making it one of the highest income generators for Google. Statistics of the fourth quarter of 2018 PLACE YOUR ORDER NOW AT writtask.com | that 27% of people who PLACE YOUR ORDER NOW AT writtask.com | internet worldwide PLACE YOUR ORDER NOW AT writtask.com | YouTube at least once per day. In the US, statistics carried out showed that 57% of citizens used the platform every day with the aim of following celebrities, their brands as well as be up to date with the current affairs affecting society. This PLACE YOUR ORDER NOW AT writtask.com | was every more interesting in 2019 as more than 1.9 billion PLACE YOUR ORDER NOW AT writtask.com | are said PLACE YOUR ORDER NOW AT writtask.com | have used YouTube. Of these users, 79% of people…