Advertising and the Role of Technology

Why is online marketing increasingly preferred over offline marketing? What are some of the limitations of online marketing?

SAMPLE SOLUTION

Online marketing is increasingly becoming the preferred form of marketing over offline marketing due to the numerous benefits and advantages that it offers to marketers. Online marketing is proving to be the easiest mean by which brands can reach a wider target audience. With online marketing, marketers can reach millions of potential customers transcending regional or national borders (Salmiah et al., 2020). This is made possible by placing ads in various search engines which increases brand visibility for online visitors. In the same breath, online marketing helps in greater exposure to the brand. Unlike offline marketing strategies that are limited in their coverage in terms of the area or region targeted, online marketing transcends borders and reaches millions of people.
Also, online marketing enables marketers to get real-time results which can enable better tracking of the performance of the various marketing initiatives (Priya, 2018). This enables marketing managers to make quick decisions to adjust…