ASSIGNMENT | Social media

Our readings this week discuss two concepts related to the way that messages are popularized in our culture. “Social currency” refers to our willingness to share ideas, brands and campaigns across our social networks. We are more likely to share when a message strikes an emotional chord.
Your task for this week is to identify a company or organization that you believe has been wildly successful or a wicked failure at understanding the power of social currency and emotion. You may focus on one or more of the organization’s messaging campaigns.
Write a 2-3 paragraph post where you identify the company, describe their campaign, and explain why you believe it was (or was not) successful. Refer to the course readings from this week to support your claim. As part of your post, it is your turn to start putting these ideas into practice. Propose one compelling headline you believe the organization should add into its social media campaign. Describe where the headline should be used (which platform) and why you believe it will be successful.

SAMPLE SOLUTION

Unilever is a multinational company that deals in the distribution of consumer products. Diversity is a key aspect that the company applies to ensure that it increases its sales on a large scale. Today, the company is a major player within its industrial domain based on the marketing approaches and the media campaigns that it applies within the competitive industry (Bal et al., 2015). The utilization of social media platform has enabled the company to reach out to many people within the competitive market. An example…