ASSIGNMENT | Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

Please follow 6th edition APA format including ample research. It is recommend that you aim for 3-4 paragraphs per question and use each question as a heading so that the paper is organized. Deliverable length: 5 page minimum,

Question 1:

Define what is meant by “brand equity” and discuss what a company can do to maintain brand equity.

Question 2:

Discuss the Product Life Cycle Concept and include the relative amounts of sales and profit during each stage.

Question 3:

How are innovations in interactive television and online services expanding the strategies and tactics marketers employ today?

Question 4:

What are some of the personal and business-related privacy issues associated with the growth in database marketing and how should they be addressed?

Question 5:

Define direct marketing and give some real world examples.

SAMPLE SOLUTION

Marketing
Q1. Brand Equity and How It Can Be Maintained
Brand equity is a marketing term used by companies to mean the value generated from a product with well-known or recognizable brand name. The consumer perception and experience with a certain brand will determine the value attached to such a product or service. Different brand features and associations forms the basis for brand equity among consumers (Pride & Ferrell, 2016). A most valuable brand (strong brand name) is a measure of the brand equity for buyers who are well informed and are hence ready to pay any amount for such products or services. On the contrary, weak brand names will…