ASSIGNMENT | Option #1: Harvard Business Review: Should You Listen to the Customer?

Option #1: Harvard Business Review: Should You Listen to the Customer?
Read the case study: Should You Listen to the Customer (link below).
Write a paper in which you analyze and evaluate consumer behavior.
Explain the factors that influence buying decisions for tickets to see Dalacroix
Explain the purchasing decision considering situational factors, personal factors, psychological factors, and societal factors.
In your analysis and evaluation, be sure to discuss and reference concepts from the textbook and required readings. Complete additional research in the CSU-Global library.
Your paper should be two to three pages in length and conform to CSU-Global Guide to Writing and APA. Include at least two scholarly references in addition to the course textbook and required readings. The CSU-Global Library is a good place to find these references.

SAMPLE SOLUTION

Analyzing Customer Behavior
Introduction
Consumer behavior refers to the study of how individuals, groups, or organizations behave in response to purchasing of particular products. The behavior may entail their emotional, mental and even psychological responses that determine their willingness to purchase (Hamari, Sjöklint & Ukkonen 2016). This paper is meant to analyze and evaluate consumer behavior based on a case study by the Harvard Business Review which focuses on the significance of listening to the customer. The essay will explain the factors that influence the purchase of tickets to see Delacroix.
Analysis and Evaluation of Consumer Behavior
For any company to be successful, it must understand the customer needs. The products being offered should be tailored to suit the needs of the consumers. In the dancing company like Delacroix, the customer needs will be based on age. For example, for kids under 8 years, it will be absurd to have scary dressing style since they may not feel comfortable. The consumers also want services or products whose information can…