Media/Advertising in Today’s Society
Advertising refers to the process of passing information to existing and potential consumers of a certain product or service. In today’s world, advertisers use different platforms to reach out to the target market. The common channels of advertising include newspapers, magazines, television, radio, journals, internet, events, posters, contest, sponsorships and endorsements. The advertising industry comprises of businesses marketing their products, agencies that create the advertisements for the individual enterprises, media channels that air the advertisements, brand managers, researchers, and designers (Hovland & Wolburg, 2014). The focus of this assignment is on the importance of advertising in today’s society. First and foremost, advertising benefits consumers in a big way. It is an effective way of informing the consumers about the brands available for their use (Ang, 2014). When a company is introducing a new product, advertising attracts…
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