ASSIGNMENT | The Business Model of Groupon

Select an e-commerce company of your choice. Visit its website and describe its business model based on the information you find there. Identify its customer value proposition, revenue model, the market space it operates in, who its main competitors are, any competitive advantages you believe the company possesses, and what the market strategy appears to be. The requirements below must be met for your paper to be accepted and graded: Write between 500-750 words (approximately 2-3 pages) using Microsoft Word. Attempt APA style. Use the APA Resources in your course for guidance. Use font size 12 and 1\” margins. Include a cover page and reference page. At least 80% of your paper must be original content/writing. No more than 20% of your content/information may come from references. Use at least two references from outside the course material, preferably from EBSCOhost. The textbook, lectures, and other materials in the course may be used, but are not counted toward the two reference requirement. Reference material (data, dates, graphs, quotes, paraphrased words, values, etc.) must be identified in the paper and listed on a reference page. Reference material must come from sources such as scholarly journals found in EBSCOhost, online newspapers such as The Wall Street Journal, government websites, etc. Sources such as Wikis, Yahoo Answers, eHow, etc. are not acceptable.
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SAMPLE SOLUTION

In 1995, Pierre Omidyar developed the online auction corporation known as eBay. The popular conglomerate is the pioneer of marketplace for business-to-business and consumer-to-consumer vending. Omidyar’s vision was to come up with a virtual market for the sale of products for and by individual stakeholders. To start off, Omidyar and cofounder Jeff Skoll sought the assistance of Meg Whitman, branding expert and Harvard University alumnus. Whiteman helped design a powerful mission for eBay (Comberg & Velamuri, 2017). E-Bay began as a platform to auction collectibles. However, the company’s business model has considerably changed its focus and is currently a leading online ticket vendor, e-marketplace as well as a classified service. The company has developed an online person-to-person platform where individuals…