Hypermarkets are a dominant retailing format in Europe but not in the United States. What are hypermarkets? Give examples of successful hypermarkets worldwide.
**Use Lascu, D. N. (2008) International Marketing, 3e, 3rd Edition. Cengage Learning, as the primary reference.
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Write My Essay For MeWhat are Hypermarkets?
Hypermarkets are large commercial establishments that are a combination of supermarkets and departmental stores. While a supermarket is an expansive self-service retail shop that sells household goods and foodstuffs, a departmental store is a large retail establishment offering different products and services and organized in distinct departments. In commerce, hypermarkets are superstores combining supermarkets and departmental stores. The result is expansive retail facilities offering a wide range of commodities under one roof, including general merchandise and full grocery lines (Lascu, 2008). The grocery products are usually priced below market price to draw traffic into the establishment. However, the grocery selection is often more limited than in typical supermarkets. Ideally, hypermarkets permit customers to meet all their regular shopping needs in one go (Lascu, 2008).
Examples of Successful Hypermarkets Worldwide Originated in France, hypermarkets have limited success in the United States due to consumer resistance to the restricted grocery selection as well as the unfavorable warehouse atmosphere. Some of the most successful hypermarkets in the world include Carrefour S.A., Metro AG, and Tesco PLC. Founded in 1958, Carrefour serves a massive number of customers in nations like Brazil, China, Argentina, United Arab Emirates, and Saudi Arabia (Krafft & Mantrala, 2010). The hypermarket is particularly very renowned for its unique slogans over the years such as “Low in price but high in trust.” Metro AG is one of the most globalized hypermarkets in the world. It operates in 25 European nations, 5 Asian states, and in one African country. Hailing from Germany, Metro AG also participates…
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