ASSIGNMENT | Who is the cofounder of this business and why is choosing this business.

Description

braille , accessible documents, develop books, …

Brainstorming how the business plan is going to look like:

1- Executive Summary:

Who is the cofounder of this business and why is choosing this business.

We might not need an executive Summary because an executive summary is the first document viewed by potential investors.

Name of Business

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2- Mission Statement:

The purpose is to define the values and the ethical standard of the business.

This shouldn’t be that long.. A sentence or two straightforward and direct.

Example: this business is to provide books for students in need

With that being said: A mission statement will provide many benefits showing an outline and give a sense of direction of which the business is going.

Do we want a vision statement?

3- Description of the business:

Through the description of a business we  lay out exactly what the business has to offer and describe the product and service offered. In depth details. The more details the better.

3- Marketing Plan:

We can do the SWOT analysis in here:

Strength,	Weaknesses	Opportunities	Threats
-Good with time -Efficient -Good with laws and regulations -Able to manage time/work -eco-access for people with disability -team work -we know exactly how many books we can handle a month/year…(capacity) -partnership/relationship/trust/COMMUNICATION – capital -expertise in disability services/human resources /business – organized work -customer service -making the quality of the service our top priority -two different location that could serve two different areas	– no expertise in braille -new field for both of us to enter -no work flow – website that runs itself  (system) – not having enough stuff to build a higher capacity	-change in technology that would make our work easier (take advantage) -more efficient process/ cost effective/ -revenue that would help with mass marketing – having the right connection to build relationships and have more business -take the business nationally – lack of competition in the state we are launching the business – a competitive field	-expanding too fast -change in technology that could lead us out of business – change of laws and regulations -more competition could rise –

Target market:

Our target market would be:

• Government :

State agencies: serve people that need these type of businesses

• Schools ( colleges, universities)

Students that are in need of these services.

We are going to reach these people through our online marketing, website , connections, through attending conferences, through consulting,….

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Competition:

            Other braille institutions

            Central washington/ georgia-tech

Comparative advantage: – more organized

• Using the latest technology (being on top of the technology at all time)
• Results in timely manner
• Customer service
• Fair prices (competitive prices within the industry)
• Smaller stuff that would make communication easier and less complicated flow of work
• Low overhead
• Capital to face unexpected “problems”

 businesses tend to focus on three main points: quality, low prices, and great service.

So what is our competitive advantage here? Do we have an advantage that other people don’t have?

Marketing:

We will be using mainly the website to market our services. We will use person’s connections

Marketing is an important step when it comes to successfully running a business.

Marketing is not just a tool used by the seller to sell their goods, but also something that helps consumers.

We will use the website to market the services, and other people’s connection

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Cash flow and financial management:

Cash coming	Cash out (expenses)
-selling books               – consulting	Office rent   Printing (varies)   Shipping (varies)   Travel   softwares/equipement   Personnel costs   Others   Software / website maintenance    Educations   Computer   Wifi   Cell phone plans   Office supplies   Papers

Cash income, cash outcome

Is there a fixed price per page?

 What is the variation on the prices?

Depending on the book?

 Number of pages?

Hours spent?

Complexity of the book?

Supplemental information:

Are we going to have a brand?

yes

A logo?

yes

Who is going to be our supplier?

ISU

Is there a location for the business?

Yes two different locations