Case Study
Read the Chapter Case Study “McDonald- A Global Giant” from Chapter 8 “Global Marketing” Page: – 257 given in your textbook – “Marketing” (7th Edition) by Dhruv. Grewal and Michael. Levy (2020) and answer the following Questions:
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Assignment Question(s):
- Which sociocultural factors have informed McDonald’s global expansion? Explain. (1.5 Marks)
- Describe some of the global distribution strategies that McDonald’s uses or might consider using to spread through-out the world. (1.5 Marks)
- Explain McDonald’s global marketing strategy. Compare McDonald’s strategy in the U.S. (http://www.mcdonalds.com/us/en/home.html) to McDonald’s strategy in KSA (https://www.mcdonalds.com/sa/en-sa/riyadh/full-menu.html/) (2 Marks)
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