Competitive Advantage

Brick-and-mortar stores and online businesses have different perspectives regarding competitive advantage.

With their different perspectives in mind, evaluate how and why their strategies differ. What recommendations would you make to brick-and-mortar stores to capitalize on how they can compete more effectively with online businesses?
Please cite and reference a source that will allow for validation and credibility based on the 7th edition APA guidelines in order to avoid plagiarism.

SAMPLE SOLUTION

Competition between retailers through networks has become intense with multi-channel retailing evolution. Brick-and-mortar stores and online businesses compete immensely for mainstream commodities. Even though the customers’ purchase experience differs across the two types of retail businesses due to the fact that commodity information accessibility is not symmetric, intense competition still exists (Huang et al., 2015). Brick-and-mortar stores have been using the price matching strategy, which entails matching prices set by online businesses. This strategy eradicates the motive for showrooming as clients cannot get a reduced price by buying at the online business. On the other hand, one avenue to lower the showrooming advantage is maintaining an exclusive commodity assortment that is not available online. This type of…