Marketing – M7 Discussion

From the personal selling perspective, there have been many changes in the role of the salesperson over the past decade. One aspect that drives numerous changes is the development of various forms of social media and web-based portals. Complete a quick search and identify at least three different changes within the personal selling arena that have occurred because of either social media or web-based portals. Describe each and state the long-term impact on personal selling as a profession. As an example, one of the newest aspects involves reverse auction hubs. Make sure to provide the sources of your information.

Include in your discussion post personal observations as well as concrete examples to support your views. Also, break down the salesperson\’s job in different tasks and then look at how technology can impact them one at a time. Think also about how a sales manager job can be improved by technology.

SAMPLE SOLUTIONMarketing -M7 Discussion
The art of selling has been altered dramatically since the emergence and rise of the Internet, and advancement in technology. The Internet, and the emergence of different social media platforms, have entirely changed how prospects make buying decisions, and how salespeople do the selling (Elena, 2016). Technology has led to the development of social media platforms and web portals, which have led to changes within the personal selling arena. These changes include data-based selling (digital bait), targeted prospecting, and social selling. Data-based or digital bait selling involves taking advantage of data gathering and analytics about a potential customer online before presenting a product the customer is likely to purchase (Grewal et al., 2019). Targeted prospecting is another change that involves using social media to post and share content…